6 HVAC Strategies to Grow Your Business

Growing a successful business is no easy feat. And in HVAC, the competition is fierce.

That’s why marketing your business is so important. You must implement a strategy to reach more customers and grow in your community.

But in 2024, which marketing tools will pave the path to success, particularly for HVAC contractors?

Here are the essential HVAC marketing strategies you need to know to grow your business.

1. Get social.

With an estimated 5.7 billion social media users worldwide, social media is an important tool to reach new customers and engage with current ones.

Not sure what to post?

Ensuring brand authenticity is crucial. Put simply, your social media posts should reflect the true essence of your business, your team, and your community. Running a financing special? Inform your audience with a post. Completed an installation you’re proud of? Share a photo. Celebrating an employee’s milestone anniversary or participating in a local event? Post about it.

However, it’s important to present these updates in a fresh manner to engage your audience beyond mere scrolling. Construct your content in a narrative format, allowing your audience to become immersed in the story.

For instance, if you like to give your customers a jar of local honey after an installation, narrate the journey of that jar from its origin to your customer’s kitchen table. Similarly, for employee celebrations, consider creating a video featuring messages from the entire office, effectively conveying the story behind the recognition. It’s all about storytelling. Your followers should get a sense of not only what you offer but also what is important to your company.

2. Embrace local marketing opportunities.

Your HVAC business thrives on the relationships you cultivate in your local communities. Take a moment to survey the surrounding area and identify opportunities for engagement and brand visibility.

For example, suppose the town you serve hosts an annual fundraiser. In that case, consider stepping up as a sponsor, not only to contribute to the community but also to keep your business prominently recognized in the local landscape.

Additionally, if your business is organizing an event, reach out to local media outlets to gauge their interest in coverage or attendance. Establishing your presence in the community demonstrates your commitment and reliability, fostering trust among local residents. Strive to become the most actively engaged HVAC business in your area to solidify your reputation as a trustworthy and integral part of the community. 

3. Leverage customer reviews. 

Even in the digital age, word-of-mouth continues to be an important marketing strategy. In fact, 88% of consumers consult reviews when discovering a local business.

When you get a great review, don’t keep it a secret! Share it on social media or consider creating a section on your website to highlight customer testimonials. When potential customers see satisfaction from other customers, it shows your value and instills trust and credibility.

4. Invest in your brand.

Investing in your branding is essential for the success and growth of your business. Although elements such as truck wraps and uniforms may seem like small details, they can play a significant role in shaping your brand identity.

These kinds of HVAC branding strategies not only make your business stand out but also help it become more memorable to potential customers. A distinctive truck wrap and uniform create a professional and cohesive look that instills confidence in your services. They also serve as powerful marketing tools, effectively attracting new customers and reinforcing your brand image in the minds of existing ones.

Don’t underestimate the impact of branding on your HVAC business—make the investment today to differentiate yourself in the competitive market and leave a lasting impression on your customers.

5. Optimize for local search terms. 

When people search “HVAC contractor in my area,” having your company’s name pop up first makes a big first impression.

Make sure that your company website is optimized with relevant local keywords or search terms. That means including location-specific phrases like “HVAC contractor in Atlanta” throughout for search engines to pick up on. Claiming and optimizing your Google Business Profile also gives your business credibility in Google’s algorithm, making it more likely to appear in search results.

And because social media is indexed by search engines, consider your social media content—and any other content you create and publish—as another marketing strategy for search. Create relevant local content that highlights your business and your community leveraging those local keywords.

6. Become a Rheem Pro Partner®. 

The Rheem Pro Partner® program offers support and tools to take your business to the next level. From online and in-person training opportunities to marketing assistance, everything we do is designed to contribute to your success.

Learn more about what it means to be a Pro Partner or sign up today: Rheem.com/become-a-pro