For the Contractor

5 HVAC Marketing Strategies That Will Grow Your Business This Year

There is no one guaranteed road to business success—but there are certain HVAC marketing strategies that can help you reach new customers and grow your business.

Whether you’re kickstarting your marketing efforts or looking for new ways to keep the momentum going, it can be hard to know which strategies will work best for your business. Rheem’s Pro Partner™ program offers exclusive, easy-to-access marketing tools and business support to help you achieve your goals.

How to Build Customer Relationships in HVAC

Building customer loyalty starts with creating a trusted, personal connection to customers. But evolving technology has changed how contractors and customers interact, oftentimes removing the key face-to-face moments that prompt those personal connections.

In the age of ever-changing technology, here’s how contractors can continue build customer relationships to grow their business and increase customer loyalty.

How Tech Has Changed the Contractor-Customer Relationship

In the past,

What You Can Do About the HVAC Technician Shortage

Whether contractors realize it or not, the industry is on the brink of a huge HVAC technician shortage. Now, that doesn’t mean it’s time to worry—but it does signal a change in your approach to recruiting and training technicians.

We asked Jose De La Portilla, Senior Manager of Education & Training at Rheem, about the state of the industry, predicted labor issues and how contractors can prepare their businesses to minimize impact.

5 Training Resources to Stay in the Know with HVAC News

It’s no secret that 2023 is bringing in sweeping regulation changes—changes that impact contractors’ day-to-day work and the equipment they sell and install.

Rheem knows it’s more important than ever to stay connected to HVAC news. And we’ve heard over the past year that not only are some contractors not up to speed with the state of the industry, but also those who are don’t always know where to go to learn more.

Meet Endeavor®, Rheem’s Regulation-Ready Product Line

On January 1, 2023, new energy efficiency standards went into effect that bring significant changes to efficiency criteria and the way both residential and commercial HVAC equipment are rated.

For contractors, these new energy efficiency regulations can make a big impact on business, especially when it comes to the products that they can sell and install.

Here’s a look at what’s changing this year—and how Rheem designed Endeavor™, an all-new product line to help make contractors’ lives easier,

6 Tips to Boost Contractor Training: How to Overcome the Training Struggle

Between solving customers problems in the field, running a successful business, supporting employees and going the extra mile to give back to the community, it can be hard to make time for contractor training. But staying up to date on the latest innovations, techniques, regulations and more is not only important—it’s essential to HVAC businesses and the health and reliability of the trade.

“The industry says we are somewhere around 65,000 technicians short of being fully staffed,” says Jose De La Portilla,

An Inside Look at What It Means to Be a Rheem Pro Partner

Rheem understands that its Pro Partners not only provide an essential service to the communities they serve but also are experts in their craft. We also that know Pro Partners often operate family-run businesses that employ the communities they serve.

But between ever-evolving regulations and innovations and high homeowner demand, staying on top of an HVAC business can be a challenge. How can you keep up with an evolving industry and changing customer needs while managing successful business?

How to Attract (and Retain) Top HVAC Employees

6 Tips from the Rheem Human Resources Team on How to Find the Best Employees

It has been a hard time for hiring. In fact, the U.S. Bureau of Labor Statistics projects that the HVAC industry will have a slower than average growth rate at just 5% from 2020 to 2030.

For contractors, finding the right HVAC employees is essential to servicing the community and good business.

What to Know About the Upcoming HVAC Efficiency and Refrigerant Regulation Changes

Regulatory Affairs Expert Allison Skidd Breaks Down the Details

It’s no secret that 2023 is going to be a big year in HVAC. The looming efficiency changes from the U.S. Department of Energy, plus the refrigerant transition set to take place not long after, mean changes to how contractors do business. And without careful attention, these new regulations can impact your bottom line.

We asked Allison Skidd, Senior Manager of Regulatory Affairs at Rheem Manufacturing,

Behind the Brand: Rheem at Work Campaign in the Making

Day in and day out, HVAC contractors are on top of their game, hard at work solving problems. Customers expect you to show up, knock out the job—and their HVAC problems—at the drop of a hat.

It takes supreme dedication, and often a lot of blood, sweat and tears behind the scenes, to turn a problem into a success, run a business and keep your own work teams and family happy, motivated and experts in their field.